word spamming

<World-Wide Web, information science> Repeating a word many times in a web page, in a (usually futile) attempt to increase its relevance ranking in a search engine's index (to "spam" the index).

"Repeating a word over and over in a Web page (known as word spamming) has no effect on the [page's] ranking [in the index]." -- Altavista FAQ.

See also spamdex.

Nearby terms:
word processing « word processor « word size « word spamming » WordTech » word wrap » workaround